Happy new week.
So finally I have the nerves to talk about developing an instagram theme/feed I’ll be using theme and feed interchangeably since they almost mean the same thing or should I give you a break down?Ok
Feed:it simply means the arrangement of the pictures as they appear on your screen,instagram used to have a chronological arrangement which displays the latest posts by the people you follow and the people that follow you but while I was researching for this post I realized it is no longer chronological.
Theme:simply put in my own words,its a trend that has recently been adopted by bloggers and content creators by posting pictures that create visual consistency of thier feed.So a type of feed can be called a theme.
So how do you create or develop an instagram feed?or lets first find out why you even need to develop a feed in the first place.Depending on what you do with your instagram account,be it personal or a buisness page it is not compulsory to have an intagram feed,If you can’t deal with it then just keep posting however and whenever you like cos all that matters is for you to get across to your audience but at the same it wont take anything from you to plan your posts in order to curate an instagram theme.when I started using Instagram in 2015 it was just for stalking and getting followed so I didn’t care what my feed looked like not until I started blogging in September that year that I noticed how beautiful and clean bloggers and influencers liked to keep thier pages so I started trying to improve on it.Heres how My theme journey started.look how messy it was from the beginning then I started using the extra saturation and two instagram filters.
You see how I improved .Lets quickly dig in:
FILTERS:So The first way you can achieve an instagram theme is by using filters and being consistent with them,I never used any special apps to edit my pictures from the beginning but after I read so many reviews about VSCO CAM and seeing so many influencers use it I decided to give it a try out thier filters and the amazing thing about vsco is that all the filters have almost have the same feel so its left for you to know how to use them.Here is how my journey through vsco went.yeap VSCOCAM(check out one blogger that uses vscocam like a pro ( @t2pitchy )that and can you see how flatlays and quote posters played out here?they are the little things that actually take your feed to a whole new level.wondering what a flatlay is?hereColor Scheme:Another thing to consider when developing a theme is a color palette or color scheme,most influencers use colors like pink,red,but white is the most common of them all.Choose a color that won’t restrict you,a color that will allow you post consistently without having to worry about anything because just one post can make everything go off completely.I took the white theme at some point and I really enjoyed it while it lasted.check it outDid you notice how I infused some other colors like red,brown and blue in the white?thats because I didn’t want to be so tied to the white theme so I decided to make it a little more interactive by bringing in other colors to create a contrast.but later I decided to add a little bit of yellow and pink and it wasn’t so bad.see for yourself.Did I mention that you need to consider the background you use to take your photos too?well thats important as well,when I was strictly on the white theme I had to take my photos in not so colorful places so as to not loose what I was trying to achieve.
EDITS:The next thing that can help you develop that killer theme is the edits.The same way consistency with filters count is the same with edits,however you can decide to use edits to bring the photos to meet up with your theme even if they dont fit ,for example, I use to have throw back pictures that were really cool but I couldn’t post them while I was using the white theme because they were too colorful so I decided to use picart to remove some colors and with the help of snapseed I was able to also increase the details of the photos.So edits play a very important role,but you must note that in as much as consistency in using filters and edits matter there are times when the same filters might not work for some pictures,a simple way my friend explained instagram theming is “just making sure the pictures look good beside each other.One more thing I must add is “the power of the randoms”it mustn’t necessarily be a flatlay picture,it might be a picture of your dog,or your sun glasses held towards the sun or a skyscraper anything that fits or suits your interest can be captured and you will be surprised how it will jazz up your instagram feed especially on those days when you don’t feel like putting up an outfit post.Here are some examples of the randomsRemember that I mentioned that it is important you choose a theme that will allow you work and post without putting in too much effort but if you your like me you will always find a way to post that photo no matter what.
So many people don’t actually see the need to develop a theme but I believe instagram clean feeds actually help draw some attention to your page because of the visual appeal I for one have been able to work with so many brands because of my instagram theme which made them feel thier brand will be well presented to my audience.
Want me to talk more about instagram feed/theme? Well holla at me.
Share this with your friend who might need it.Bye.